Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 21 of 85
- A. pure services
- B. major service with minor goods
- C. tangible goods with accompanying services
- D. pure tangible goods
Explanation: A restaurant meal combines a physical product, the food, with accompanying service such as preparation, serving and the dining experience.
Correct answer: tangible goods with accompanying services- A. tangible goods with accompanying services
- B. pure tangible goods
- C. pure services
- D. major service with minor goods
Explanation: A pure tangible good is a physical product sold without an accompanying service component, such as a basic packaged commodity.
Correct answer: pure tangible goods- A. variability and inseparability
- B. intangibility
- C. perishability
- D. all of the above
Explanation: Services are intangible, usually produced and consumed inseparably, variable because performance can differ, and perishable because unused…
Correct answer: all of the above- A. government sector
- B. private non-profit sector
- C. manufacturing sector
- D. business sector
Explanation: Churches, museums and charities generally operate for cultural, religious or social purposes rather than distributing profits to owners.
Correct answer: private non-profit sector- A. interactive service package
- B. descriptive service package
- C. primary service package
- D. secondary service package
Explanation: The primary service package is the core set of services customers expect to receive from the provider.
Correct answer: primary service package- A. $80
- B. $165
- C. $15
- D. $85
Explanation: Life cycle cost combines the purchase price and maintenance cost, then subtracts the discounted salvage value: $150 + $15 - $85 = $80.
Correct answer: $80- A. minor qualities
- B. search qualities
- C. credence qualities
- D. experience qualities
Explanation: Experience qualities can be judged only after the buyer has used or received the product or service.
Correct answer: experience qualities- A. pure tangible goods
- B. pure services
- C. tangible goods with accompanying services
- D. major service with minor goods
Explanation: Pure services are intangible offerings with no accompanying physical goods, such as consulting, banking or insurance.
Correct answer: pure services- A. descriptive side
- B. demand side
- C. supply side
- D. complementary side
Explanation: Supply-side strategies increase or adjust service capacity during peak demand, for example through shared services, better peak-time…
Correct answer: supply side- A. purchase cycle cost
- B. cost of responsiveness
- C. life cycle cost
- D. assurance cost
Explanation: Life cycle cost is calculated by adding the purchase and maintenance costs and subtracting the discounted salvage value recovered at the…
Correct answer: life cycle cost- A. interactive marketing
- B. internal marketing
- C. external marketing
- D. descriptive marketing
Explanation: Interactive marketing concerns the employee-customer interaction and the skills employees use to deliver the service.
Correct answer: interactive marketing- A. empathy
- B. reliability
- C. responsiveness
- D. assurance
Explanation: Reliability means performing the promised service accurately and dependably.
Correct answer: reliability- A. empathy services
- B. value-augmenting services
- C. facilitating services
- D. assurance services
Explanation: Repair and installation help customers use or maintain the main product, so they are value-augmenting or facilitating services attached to…
Correct answer: facilitating services- A. search qualities
- B. credence qualities
- C. experience qualities
- D. minor qualities
Explanation: Search qualities are product attributes that buyers can evaluate before purchase, such as price, colour or visible design.
Correct answer: search qualities- A. government sector
- B. private non-profit sector
- C. manufacturing sector
- D. business sector
Explanation: Government-sector services are supplied or controlled by the state for public needs, including postal services and public schools.
Correct answer: government sector416. Considering the categories of services mix, the air travel with eatable is classified as _________?
- A. tangible goods with accompanying services
- B. pure tangible goods
- C. pure services
- D. major service with minor goods
Explanation: Air travel is the main offering, while the meal is a minor tangible good accompanying that service.
Correct answer: major service with minor goods- A. responsiveness
- B. assurance
- C. empathy
- D. reliability
Explanation: Responsiveness means employees are willing and prompt to help customers and resolve their problems.
Correct answer: responsiveness418. The technique which tries to identify real cost of serving an individual customer is called ______?
- A. activity based accounting
- B. cost based accounting
- C. price based accounting
- D. turnover based accounting
Explanation: Activity-based accounting, more commonly called activity-based costing, assigns service costs according to the activities used by each…
Correct answer: activity based accounting419. Any occasion on which the brand or product is encountered by end customers is called __________?
- A. customer touch point
- B. company touch point
- C. retailers touch point
- D. relationship touch point
Explanation: A customer touch point is any interaction or occasion through which a customer encounters the brand or product.
Correct answer: customer touch point- A. customer's base
- B. retailer's base
- C. distributor's base
- D. marketer's base
Explanation: A customer base is the total group of existing and potential customers connected with a company and capable of supporting its growth.
Correct answer: customer's base