Any occasion on which the brand or product is encountered by end customers is called __________?
Correct answer: A. customer touch point
- A. customer touch point
- B. company touch point
- C. retailers touch point
- D. relationship touch point
Explanation
A customer touch point is any interaction or occasion through which a customer encounters the brand or product. It may occur through advertising, a retailer, packaging, staff or digital media, so it is broader than a company or retailer touch point.
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