The technique which tries to identify real cost of serving an individual customer is called ______?

Correct answer: A. activity based accounting

  • A. activity based accounting
  • B. cost based accounting
  • C. price based accounting
  • D. turnover based accounting

Explanation

Activity-based accounting, more commonly called activity-based costing, assigns service costs according to the activities used by each customer. This helps reveal the actual cost of serving individual customers rather than applying a broad average.

Written and checked by , editorLast updated
Report an error

The more specific you are, the faster it gets fixed. A source beats an opinion.

Prefer email? support@testustad.com

About Marketing

Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.

Practise Marketing

1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.

Exams that ask Management Sciences questions like this

Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.

More Marketing questions