The number of customers or potential customers who will help in company's growth is classified as __________?
Correct answer: A. customer's base
- A. customer's base
- B. retailer's base
- C. distributor's base
- D. marketer's base
Explanation
A customer base is the total group of existing and potential customers connected with a company and capable of supporting its growth. Retailer, distributor and marketer bases refer to intermediaries or marketing participants, not customers.
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