The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
Correct answer: A. total customer benefit
- A. total customer benefit
- B. total customer cost
- C. total economic cost
- D. total functional cost
Explanation
Total customer benefit is the perceived monetary value of all benefits expected from an offering, including functional and brand-related benefits. Total customer cost refers instead to the money, time, effort and psychological costs of obtaining it.
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