The difference between the customer's evaluation including all the costs incurred and the benefits is called ________?
Correct answer: A. customer perceived value
- A. customer perceived value
- B. company market value
- C. customer affordability
- D. customer reliability
Explanation
Customer-perceived value is the customer's overall assessment of benefits compared with all costs, including monetary, time, energy, and psychological costs. It is not the same as affordability, which refers mainly to ability to pay.
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