The first step in analysis of customer value is to __________?
Correct answer: A. identify customer's value attributes
- A. identify customer's value attributes
- B. assessing the attributes importance
- C. assessing the company's performance
- D. assessing the competitor's performance
Explanation
Customer value analysis begins by identifying the product or service attributes and benefits that customers value. Their importance and company or competitor performance are assessed only after these attributes are identified.
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