The customer's lifetime purchases that generate the net present value of future profit streams is called _________?
Correct answer: D. customer lifetime value
- A. customer relationships
- B. customer purchases value
- C. customer cost incurred
- D. customer lifetime value
Explanation
Customer lifetime value is the net present value of the future profit expected from a customer's purchases throughout the relationship. It looks beyond one transaction to the entire expected customer relationship.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The 'total customer benefits' include _________?
The programs designed for customers which is limited to any affinity group are classified as __________?
The first step in analysis of customer value is to __________?
A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?
A company's monetary, time and energy cost, all are included in __________?
The customized products and services for customers and interaction to individual customers are the part of _________?