Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 20 of 85
- A. marketing plan
- B. business plan
- C. financial plan
- D. corporate plan
Explanation: A marketing plan directs and coordinates marketing activities by setting objectives, strategies, budgets, and actions.
Correct answer: marketing plan- A. the customer acquisition process
- B. the new-offering process
- C. the product-sensing process
- D. the fulfill management process
Explanation: Researching customer needs and developing high-quality products or services form part of the new-offering process.
Correct answer: the new-offering process- A. extensive growth
- B. integrative growth
- C. diversification growth
- D. downsizing the business
Explanation: Diversification growth occurs when a firm seeks profitable opportunities outside its present products and markets.
Correct answer: diversification growth- A. marketing opportunity
- B. production opportunity
- C. new market
- D. new customers
Explanation: A marketing opportunity is an area of buyer need where a firm can profitably satisfy that need better than competitors.
Correct answer: marketing opportunity- A. value chain
- B. delivery network
- C. supply chain
- D. value delivery network
Explanation: A value chain is the sequence of activities through which a firm designs, produces, markets, delivers, and supports an offering, thereby…
Correct answer: value chain- A. integrative growth
- B. disintegrative growth
- C. extensive growth
- D. intensive growth
Explanation: Vertical integration, such as combining with suppliers or distributors, and horizontal integration, such as combining with competitors…
Correct answer: integrative growth- A. scenario analysis
- B. market analysis
- C. segmentation analysis
- D. targeted factors
Explanation: Scenario analysis describes plausible future conditions by changing or combining assumptions about important factors.
Correct answer: scenario analysis- A. corporate level
- B. division level
- C. business unit
- D. decision level
Explanation: The corporate level allocates resources among the organization’s divisions or strategic business units and sets the overall direction.
Correct answer: corporate level- A. choosing the value
- B. providing the value
- C. communicating the value
- D. making the superior product
Explanation: Choosing the value comes first because the firm must select target customers and determine the value proposition before producing and…
Correct answer: choosing the value- A. marketing strategy
- B. technology strategy
- C. sourcing strategy
- D. all of the above
Explanation: A business design strategy can cover how the firm markets its offering, uses technology, and obtains inputs through sourcing.
Correct answer: all of the above- A. customer groups
- B. customer needs
- C. technology
- D. all of the above
Explanation: Abell’s business-definition framework identifies customer groups, customer needs, and the technology used to serve those needs.
Correct answer: all of the above- A. demand side
- B. supply side
- C. complementary side
- D. descriptive side
Explanation: These are demand-side methods for balancing service demand with available capacity: firms shift or smooth customer demand through pricing…
Correct answer: demand side- A. interactive marketing
- B. internal marketing
- C. external marketing
- D. descriptive marketing
Explanation: Internal marketing means training and motivating employees so they can deliver better service to customers.
Correct answer: internal marketing- A. descriptive marketing
- B. interactive marketing
- C. internal marketing
- D. external marketing
Explanation: External marketing covers the conventional marketing mix directed at customers, including pricing, distribution, and promotion.
Correct answer: external marketing- A. reliability and empathy
- B. responsiveness
- C. assurance and tangibles
- D. all of the above
Explanation: The SERVQUAL model measures service quality through reliability, responsiveness, assurance, empathy, and tangibles.
Correct answer: all of the above- A. government sector
- B. private non-profit sector
- C. manufacturing sector
- D. business sector
Explanation: Banks, hotels, airlines, law firms and insurance companies operate mainly to provide services for business returns, so they belong to the…
Correct answer: business sector- A. empathy services
- B. value-augmenting services
- C. facilitating services
- D. assurance services
Explanation: Value-augmenting services go beyond the product’s basic performance and add extra customer value, such as support, convenience or…
Correct answer: value-augmenting services- A. tangible goods with accompanying services
- B. pure tangible goods
- C. pure services
- D. major service with minor goods
Explanation: Computers and automobiles are physical products, but they are commonly sold with services such as warranties, installation, maintenance or…
Correct answer: tangible goods with accompanying services- A. complementary pricing
- B. differential pricing
- C. reservation pricing
- D. non-peak pricing
Explanation: Differential pricing charges different prices during different periods or to different customer segments, encouraging demand to move…
Correct answer: differential pricing- A. minor qualities
- B. search qualities
- C. credence qualities
- D. experience qualities
Explanation: Credence qualities are difficult to judge even after purchase or consumption, as with the quality of legal, medical or repair services.
Correct answer: credence qualities