The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
Correct answer: C. credence qualities
- A. minor qualities
- B. search qualities
- C. credence qualities
- D. experience qualities
Explanation
Credence qualities are difficult to judge even after purchase or consumption, as with the quality of legal, medical or repair services. Search qualities can be assessed beforehand, while experience qualities are judged during or after use.
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