Considering the categories of services mix, the meal of restaurant is classified as example of __________?
Correct answer: C. tangible goods with accompanying services
- A. pure services
- B. major service with minor goods
- C. tangible goods with accompanying services
- D. pure tangible goods
Explanation
A restaurant meal combines a physical product, the food, with accompanying service such as preparation, serving and the dining experience. Therefore it is classified here as a tangible good with accompanying services, although some service-mix models describe a restaurant as a hybrid offering.
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