The business can be defined in the dimensions of __________?
Correct answer: D. all of the above
- A. customer groups
- B. customer needs
- C. technology
- D. all of the above
Explanation
Abell’s business-definition framework identifies customer groups, customer needs, and the technology used to serve those needs. These three dimensions together define the firm’s business domain.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The design strategy of business includes ___________?
The first phase of value creation in sequence is __________?
The organizational division which makes the decision on the amount of available resources is the part of __________?
To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?
The marketing done by motivating and training of employees for differential customer services is classified as ___________?
The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?