An area that company can profitably satisfies according to buyer's needs is called _________?
Correct answer: A. marketing opportunity
- A. marketing opportunity
- B. production opportunity
- C. new market
- D. new customers
Explanation
A marketing opportunity is an area of buyer need where a firm can profitably satisfy that need better than competitors. A new market or new customer may be part of such an opportunity, but neither term includes the profitability condition.
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