Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 22 of 85
421. The system includes all the experiences while using the market offering is classified as ________?
- A. customer proposition
- B. value delivery system
- C. product proposition
- D. distinctive proposition
Explanation: A value-delivery system covers the complete set of experiences and activities through which customers receive and use a market offering.
Correct answer: value delivery system- A. total customer benefit
- B. total customer cost
- C. total economic cost
- D. total functional cost
Explanation: Total customer benefit is the perceived monetary value of all benefits expected from an offering, including functional and brand-related…
Correct answer: total customer benefit- A. database marketing
- B. customer database
- C. detailed database
- D. company database
Explanation: Database marketing involves building, organizing and using customer information to personalize interactions and strengthen relationships.
Correct answer: database marketing- A. customer perceived value
- B. company market value
- C. customer affordability
- D. customer reliability
Explanation: Customer-perceived value is the customer's overall assessment of benefits compared with all costs, including monetary, time, energy, and…
Correct answer: customer perceived value- A. identify customer's value attributes
- B. assessing the attributes importance
- C. assessing the company's performance
- D. assessing the competitor's performance
Explanation: Customer value analysis begins by identifying the product or service attributes and benefits that customers value.
Correct answer: identify customer's value attributes- A. club membership programs
- B. royalty programs
- C. loyalty programs
- D. group membership programs
Explanation: Club membership programs are designed for a defined affinity group, such as frequent users, professional members, or brand communities.
Correct answer: club membership programs- A. product benefits
- B. services benefit
- C. image benefit
- D. all of the above
Explanation: Total customer benefits combine product benefits with service, personnel, and image benefits.
Correct answer: all of the above- A. customer lifetime value
- B. customer purchases value
- C. customer cost incurred
- D. customer relationships
Explanation: Customer lifetime value is the net present value of the future profit expected from a customer's purchases throughout the relationship.
Correct answer: customer lifetime value- A. dissatisfaction
- B. superior value
- C. profitable customers
- D. satisfied customers
Explanation: A profitable customer generates revenue that exceeds the costs of attracting, selling to, and serving that customer.
Correct answer: profitable customers- A. total customer cost
- B. psychological cost
- C. personal benefits
- D. image benefits
Explanation: Total customer cost includes the money, time, energy, and psychological costs incurred in obtaining and using an offering.
Correct answer: total customer cost- A. retailer's management
- B. customer relationship management
- C. Company relationship management
- D. supplier management
Explanation: Customer relationship management involves tailoring products and services and interacting with individual customers to build and maintain…
Correct answer: customer relationship management- A. conversion rates
- B. marketing rates
- C. shopping rates
- D. loyalty rates
Explanation: A conversion rate measures the proportion of customers who move from one stage of the buying decision process to the next, such as from…
Correct answer: conversion rates- A. total economic cost
- B. total functional cost
- C. total customer cost
- D. total sampling cost
Explanation: Total customer cost includes every cost a buyer expects to incur, including money, time, effort and psychological cost.
Correct answer: total customer cost- A. assessing the attributes importance
- B. assessing the company's performance
- C. monitoring competitor's performance
- D. both B and C
Explanation: After identifying important customer attributes, the firm compares its performance with competitors on those attributes.
Correct answer: both B and C- A. value proposition
- B. customer proposition
- C. product proposition
- D. brand proposition
Explanation: A value proposition is the complete bundle of benefits a company promises to deliver through its market offering.
Correct answer: value proposition- A. business database
- B. customer database
- C. databases marketing
- D. company marketing
Explanation: A business database records organisational customers' purchase history, prices, volumes and other transaction details.
Correct answer: business database- A. customer funnel
- B. company funnel
- C. marketing funnel
- D. retailers funnel
Explanation: A marketing funnel shows how potential customers progress through stages such as awareness, consideration, purchase and loyalty.
Correct answer: marketing funnel438. The process of managing information about customers to maximize loyalty is said to be _________?
- A. company relationship management
- B. supplier management
- C. retailer's management
- D. customer relationship management
Explanation: Customer relationship management, or CRM, uses customer information and interactions to improve relationships and maximise loyalty.
Correct answer: customer relationship management- A. company database
- B. individual database
- C. customer database
- D. detailed database
Explanation: A customer database is an organised collection of comprehensive, accessible and actionable information about individual customers.
Correct answer: customer database- A. assessing quantitative importance
- B. examining specific segment
- C. monitoring customer value
- D. identifying benefits
Explanation: Customer value analysis first identifies important benefits and attributes, then assesses their quantitative importance to customers.
Correct answer: assessing quantitative importance