The second step in 'customer value analysis' is ________?
Correct answer: A. assessing quantitative importance
- A. assessing quantitative importance
- B. examining specific segment
- C. monitoring customer value
- D. identifying benefits
Explanation
Customer value analysis first identifies important benefits and attributes, then assesses their quantitative importance to customers. Performance comparisons with the company and competitors come later.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
The process of managing information about customers to maximize loyalty is said to be _________?
In the buyer decision process, the percentage of potential customers in a given target market is called __________?
The marketing messages that are based to respect consumer's wishes and willingness is classified as __________?
A persons feeling of pleasure which results in products performance that match expectations is called __________?
The regular customers of company's products are rewarded by the designed programs, are classified as _________?