The percentage or number of customers who move from one level to next level in buying decision process is called ________?
Correct answer: A. conversion rates
- A. conversion rates
- B. marketing rates
- C. shopping rates
- D. loyalty rates
Explanation
A conversion rate measures the proportion of customers who move from one stage of the buying decision process to the next, such as from consideration to purchase. Marketing, shopping, and loyalty rates are not the standard term for this movement.
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