All the costs customer expects to incur to buy any market offering is called __________?
Correct answer: C. total customer cost
- A. total economic cost
- B. total functional cost
- C. total customer cost
- D. total sampling cost
Explanation
Total customer cost includes every cost a buyer expects to incur, including money, time, effort and psychological cost. Total economic cost covers mainly monetary cost, so it is narrower than the complete customer-cost concept.
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