The third step in the customer's value analysis is __________?
Correct answer: B. both B and C
- A. assessing the attributes importance
- B. both B and C
- C. monitoring competitor's performance
- D. assessing the company's performance
Explanation
After identifying important customer attributes, the firm compares its performance with competitors on those attributes. Therefore, both assessing company performance and monitoring competitors' performance form the third step.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
All the costs customer expects to incur to buy any market offering is called __________?
The percentage or number of customers who move from one level to next level in buying decision process is called ________?
The customized products and services for customers and interaction to individual customers are the part of _________?
The whole cluster of benefits when company promises to deliver through its market offering is called _________?
The record which is based on business customer's past purchases, sales price and volumes is classified as ________?
In the buyer decision process, the percentage of potential customers in a given target market is called __________?