The third step in the customer's value analysis is __________?
Correct answer: D. both B and C
- A. assessing the attributes importance
- B. assessing the company's performance
- C. monitoring competitor's performance
- D. both B and C
Explanation
After identifying important customer attributes, the firm compares its performance with competitors on those attributes. Therefore, both assessing company performance and monitoring competitors' performance form the third step.
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