The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
Correct answer: A. search qualities
- A. search qualities
- B. credence qualities
- C. experience qualities
- D. minor qualities
Explanation
Search qualities are product attributes that buyers can evaluate before purchase, such as price, colour or visible design. Experience qualities require consumption before evaluation, whereas credence qualities may remain hard to judge afterward.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The services such as repair and installation services are classified as __________?
According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
The marketing which describes the skills to serve the clients is classified as _________?
The hospitals, loan agencies, postal services and schools are examples of the services of __________?
Considering the categories of services mix, the air travel with eatable is classified as _________?
According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?