The services such as repair and installation services are classified as __________?
Correct answer: C. facilitating services
- A. empathy services
- B. value-augmenting services
- C. facilitating services
- D. assurance services
Explanation
Repair and installation help customers use or maintain the main product, so they are value-augmenting or facilitating services attached to the core offering. They are not dimensions such as empathy or assurance.
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