The marketing which describes the skills to serve the clients is classified as _________?
Correct answer: A. interactive marketing
- A. interactive marketing
- B. internal marketing
- C. external marketing
- D. descriptive marketing
Explanation
Interactive marketing concerns the employee-customer interaction and the skills employees use to deliver the service. Internal marketing prepares and motivates employees, while external marketing communicates the service promise to customers.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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