The categories of services mix and intangible are classified as the example of _________?
Correct answer: B. pure services
- A. pure tangible goods
- B. pure services
- C. tangible goods with accompanying services
- D. major service with minor goods
Explanation
Pure services are intangible offerings with no accompanying physical goods, such as consulting, banking or insurance. The other options describe offerings that include tangible products along with services.
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