The set of services expected by the customers are classified as ___________?
Correct answer: C. primary service package
- A. interactive service package
- B. descriptive service package
- C. primary service package
- D. secondary service package
Explanation
The primary service package is the core set of services customers expect to receive from the provider. Secondary services are additional or supporting features that enhance the basic offering.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The churches, museums and charities are examples of the services of _________?
The characteristics of services include __________?
According to categories of services mix, and the products that have no accompanying services are classified as ___________?
If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
The qualities of product that buyers evaluate after purchasing the product is classified as ___________?
The categories of services mix and intangible are classified as the example of _________?