Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 75 of 85
- A. Place
- B. Product
- C. Price
- D. Promotion
Explanation: Public relations is a communication activity used to inform and influence the public, so it belongs to promotion in the marketing mix.
Correct answer: Promotion- A. freight on board origin pricing
- B. zone pricing
- C. basing point pricing
- D. uniform delivered pricing
Explanation: Zone pricing divides the market geographically and charges one delivered price within each zone.
Correct answer: zone pricing- A. real
- B. win
- C. worth doing
- D. less worthy
Explanation: In the R-W-W test, “win” asks whether the company can gain a competitive advantage and succeed against rivals.
Correct answer: win- A. idea generation
- B. product development
- C. idea screening
- D. business screening
Explanation: Idea screening is the second step after idea generation. It removes weak ideas before the firm spends resources on concept development…
Correct answer: idea screening- A. promotional pricing
- B. short term pricing
- C. quick pricing
- D. cyclical pricing
Explanation: Promotional pricing temporarily reduces the normal price or adds an incentive to stimulate immediate sales.
Correct answer: promotional pricing- A. user
- B. influencer
- C. decider and gatekeeper
- D. buyer
Explanation: Users are the people who directly operate or consume the purchased product.
Correct answer: user- A. supplier selection
- B. proposal solicitation
- C. supplier search
- D. order-routine specification
Explanation: After suppliers are selected, the buyer prepares the order-routine specification, covering items such as quantities, delivery schedules…
Correct answer: order-routine specification1488. In business buying process, the group who manage and control information flow is classified as?
- A. user
- B. influencer
- C. decider
- D. gatekeeper
Explanation: A gatekeeper controls access to decision-makers and manages the flow of information within the buying centre.
Correct answer: gatekeeper- A. Heavy investment
- B. Less investments
- C. More marketing
- D. Both a and c
Explanation: Cash Cows have a high relative market share in a low-growth market, so they generate cash and normally require only limited new…
Correct answer: Less investments- A. optional product pricing
- B. skimming pricing
- C. penetration pricing
- D. captive product pricing
Explanation: Penetration pricing starts with a relatively low price to attract many buyers quickly and build market share.
Correct answer: penetration pricing- A. flexible channels
- B. chain of channels
- C. channel levels
- D. marketing levels
Explanation: Channel levels refer to the number of intermediary layers between the producer and the final customer, such as wholesalers and retailers.
Correct answer: channel levels1492. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
- A. Cost of investment on marketing
- B. Relative market share
- C. Market growth rate
- D. Relative market share plus market growth rate
Explanation: ROI compares the return earned with the amount invested, so marketing ROI is calculated by dividing net return from the marketing…
Correct answer: Cost of investment on marketing- A. optional product pricing
- B. product line pricing
- C. competitive pricing
- D. captive product pricing
Explanation: Captive product pricing applies when a main product requires a related product or consumable to function, allowing the firm to price the…
Correct answer: captive product pricing- A. Cash Cows
- B. Stars
- C. Dogs
- D. Question marks
Explanation: A Question Mark has high market growth but a low relative market share, so management must decide whether to invest heavily or withdraw.
Correct answer: Question marks1495. The forth step in personal selling process after completion of step consisting of approach is to?
- A. prospecting and qualifying
- B. follow up
- C. closing
- D. present and demonstrate
Explanation: After prospecting, pre-approach, and approach, the salesperson presents and demonstrates the product to connect its benefits with the…
Correct answer: present and demonstrate- A. low high pricing
- B. every day same pricing
- C. everyday low pricing
- D. high low pricing
Explanation: High-low pricing keeps regular prices relatively high but uses temporary promotions to offer selected products at lower prices.
Correct answer: high low pricing- A. new task
- B. modified rebuy
- C. straight rebuy
- D. solutions selling
Explanation: Solutions selling provides a complete packaged solution from one supplier, reducing the complexity of coordinating several vendors.
Correct answer: solutions selling- A. value based pricing
- B. cost based pricing
- C. discount based pricing
- D. ceiling based pricing
Explanation: Cost-based pricing starts with the product cost and adds the desired or target profit margin.
Correct answer: cost based pricing- A. 2 types
- B. 3 types
- C. 4 types
- D. 5 types
Explanation: The growth-share matrix classifies SBUs as stars, cash cows, question marks, and dogs.
Correct answer: 4 types- A. nominal selling
- B. territorial selling
- C. team selling
- D. group selling
Explanation: Team selling uses specialists from departments such as finance, engineering, and marketing to handle important or large accounts.
Correct answer: team selling