The pricing strategy used to set prices of the products that are must be used with the main product is called?
Correct answer: D. captive product pricing
- A. optional product pricing
- B. product line pricing
- C. competitive pricing
- D. captive product pricing
Explanation
Captive product pricing applies when a main product requires a related product or consumable to function, allowing the firm to price the required accessory separately. Optional product pricing covers extras that customers may choose rather than products they must use.
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