Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
Correct answer: A. Cost of investment on marketing
- A. Cost of investment on marketing
- B. Relative market share
- C. Market growth rate
- D. Relative market share plus market growth rate
Explanation
ROI compares the return earned with the amount invested, so marketing ROI is calculated by dividing net return from the marketing investment by its cost. Market share and market growth are portfolio measures, not the ROI denominator.
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