The SBU's considered as 'Cash Cows' requires?
Correct answer: B. Less investments
- A. Heavy investment
- B. Less investments
- C. More marketing
- D. Both a and c
Explanation
Cash Cows have a high relative market share in a low-growth market, so they generate cash and normally require only limited new investment. Heavy investment is more commonly associated with Question Marks or Stars.
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