In business buying process, the group who manage and control information flow is classified as?
Correct answer: D. gatekeeper
- A. user
- B. influencer
- C. decider
- D. gatekeeper
Explanation
A gatekeeper controls access to decision-makers and manages the flow of information within the buying centre. Users, influencers, and deciders perform different roles in using, advising on, or authorising the purchase.
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