Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. attainable segment
- B. measureable segment
- C. accessible segment
- D. substantial segment
Explanation: A measurable segment is one whose size, purchasing power, and customer characteristics can be expressed numerically.
Correct answer: measureable segment- A. Saudi Arabia and Chile
- B. Brazil and China
- C. United States and Japan
- D. both a and b
Explanation: The United States and Japan have industrial economic structures, with advanced manufacturing, technology, and service sectors.
Correct answer: United States and Japan- A. whole strategic view
- B. whole channel view
- C. whole product adaptation
- D. whole communication adaptation
Explanation: A whole-channel view considers the complete international distribution system, from production through intermediaries to final customers…
Correct answer: whole channel view1464. The Royal Caribbean hotel chain which targets families and high energy couples is an example of?
- A. geographic segmentation
- B. income segmentation
- C. psycho graphic segmentation
- D. behavioral segmentation
Explanation: Families and high-energy couples are identified through lifestyles, interests, and personalities, which are psychographic characteristics.
Correct answer: psycho graphic segmentation- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Producing several car brands allows Toyota to serve distinct customer groups with different needs and positioning, which is segmented…
Correct answer: segmented marketing- A. smaller firms
- B. larger firms
- C. business giants
- D. retail store
Explanation: Niche marketing focuses on a small, specialized market that larger competitors may overlook, making it especially useful for smaller firms…
Correct answer: smaller firms- A. global firm
- B. expanding firm
- C. premium firm
- D. challenger firm
Explanation: A global firm operates in more than one country and can obtain international advantages in production, marketing, and finance.
Correct answer: global firm- A. elastic demand
- B. inelastic demand
- C. realistic demand
- D. unrealistic demand
Explanation: Inelastic demand changes little when price changes, particularly over a short period when customers have few substitutes or limited time…
Correct answer: inelastic demand- A. by-product pricing
- B. captive product pricing
- C. optional product pricing
- D. Two part pricing
Explanation: By-product pricing sets prices for secondary outputs so their revenue can offset costs and allow the main product to be priced more…
Correct answer: by-product pricing- A. Strengths
- B. Weaknesses
- C. Opportunities
- D. Threats
Explanation: New markets abroad are external possibilities that a firm may exploit, so they are classified as opportunities in SWOT analysis.
Correct answer: Opportunities1471. The stage which concludes the supplier's performance assessment by business buyers is classified as?
- A. supplier selection
- B. proposal solicitation
- C. performance review
- D. order-routine specification
Explanation: Performance review is the final business-buying stage in which the buyer evaluates whether the supplier met the agreed standards.
Correct answer: performance review- A. product class
- B. product form
- C. brand
- D. all of above
Explanation: The product life cycle can be applied to a product class, a specific product form, or an individual brand, so all listed levels are…
Correct answer: all of above- A. elastic demand
- B. inelastic demand
- C. realistic demand
- D. unrealistic demand
Explanation: Elastic demand changes substantially when price changes, including over a short period, so the correct term is elastic demand.
Correct answer: elastic demand- A. deceptive pricing
- B. price discrimination
- C. resale price maintenance
- D. fix quantity pricing
Explanation: Resale price maintenance concerns a manufacturer's attempt to control the price charged by dealers or retailers when reselling the…
Correct answer: resale price maintenance1475. The kind of reduction made to those buyers who buy large volumes of products is classified as?
- A. cash discount
- B. seasonal discount
- C. functional discount
- D. quantity discount
Explanation: A quantity discount is granted when buyers purchase large volumes, rewarding bulk orders with a lower unit price.
Correct answer: quantity discount1476. The trading of raw material through online sources between buyers and sellers is classified as?
- A. e-procurement
- B. de-procurement
- C. online selling
- D. direct marketing
Explanation: E-procurement is the online purchasing of goods or raw materials by businesses, including electronic transactions between buyers and…
Correct answer: e-procurement- A. low sales
- B. rapidly rising sales
- C. peak sales
- D. declining sales
Explanation: The decline stage is marked by falling sales as demand weakens or newer substitutes appear.
Correct answer: declining sales- A. target market
- B. planned value proposition
- C. sales, profit goals, market share
- D. developing mission statement
Explanation: The marketing strategy statement usually begins by identifying the target market, then states the planned value proposition and…
Correct answer: target market- A. product classes
- B. product forms
- C. branding
- D. product perception
Explanation: Product forms, such as particular models or versions of a product, typically show the classic introduction, growth, maturity and decline…
Correct answer: product forms- A. introductory stage
- B. business analysis stage
- C. market analysis stage
- D. product marketing stage
Explanation: The introductory stage begins when a newly developed product is launched and first made available for purchase.
Correct answer: introductory stage