The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
Correct answer: A. by-product pricing
- A. by-product pricing
- B. captive product pricing
- C. optional product pricing
- D. Two part pricing
Explanation
By-product pricing sets prices for secondary outputs so their revenue can offset costs and allow the main product to be priced more competitively. Captive and optional product pricing concern related products sold with or alongside the core product.
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