Niche marketing helps more in?
Correct answer: A. smaller firms
- A. smaller firms
- B. larger firms
- C. business giants
- D. retail store
Explanation
Niche marketing focuses on a small, specialized market that larger competitors may overlook, making it especially useful for smaller firms with limited resources. It allows them to serve a specific need more closely.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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