The product life cycle stages helps in describing?
Correct answer: D. all of above
- A. product class
- B. product form
- C. brand
- D. all of above
Explanation
The product life cycle can be applied to a product class, a specific product form, or an individual brand, so all listed levels are covered. The stages typically run from introduction through growth and maturity to decline.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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