The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
Correct answer: B. measureable segment
- A. attainable segment
- B. measureable segment
- C. accessible segment
- D. substantial segment
Explanation
A measurable segment is one whose size, purchasing power, and customer characteristics can be expressed numerically. The option spells it “measureable,” but it clearly refers to measurable segmentation.
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