The kind of product mix and marketing mix which appeals large number of buyers is called?
Correct answer: A. mass marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Mass marketing uses a broadly standardized product and marketing mix to appeal to a large number of buyers. Segmented, niche and micromarketing concentrate on progressively narrower groups or specific customers.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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