The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
Correct answer: A. product adaptation
- A. product adaptation
- B. straight product extension
- C. dual adaptation
- D. communication adaptation
Explanation
Product adaptation modifies an existing product to meet the needs, regulations or preferences of a foreign market. Straight product extension keeps the product unchanged, whereas dual adaptation changes both the product and communication.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The division of market on the basis of separate needs and behaviors is called?
The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as?
A company's targeting strategy depends on?
The segment that could be reached easily and well served is considered as?
The kind of product mix and marketing mix which appeals large number of buyers is called?
The 'market segmentation' includes?