A company's targeting strategy depends on?
Correct answer: A. the product life cycle stage
- A. the product life cycle stage
- B. the product growth cycle stage
- C. a company's internal equity
- D. the company's external equity
Explanation
A firm's targeting approach can change as a product moves through introduction, growth, maturity and decline, because market size, competition and customer response also change. The other options are equity concepts rather than standard targeting determinants.
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