The strategy which does not after the large market to capture smaller share is called?
Correct answer: C. niche marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Niche marketing focuses on a small, clearly defined segment rather than pursuing the whole market. Mass marketing targets the broad market, while micromarketing customizes offerings for very narrow local or individual markets.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of?
The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?
A company's targeting strategy depends on?
The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as?