The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
Correct answer: C. dual adaptation
- A. product adaptation
- B. straight product extension
- C. dual adaptation
- D. communication adaptation
Explanation
Dual adaptation changes both the product and the communication used to market it so that each fits the foreign market. Product adaptation changes only the product, while communication adaptation changes only the promotional message.
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