If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
Correct answer: A. mass marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Mass marketing ignores differences among market segments and presents one standard offering to the whole market. Segmented, niche, and micromarketing deliberately tailor offerings to narrower groups.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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