The market which is segmented on the basis of 'readiness stage' is best classified as?
Correct answer: D. behavioral segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Readiness stage measures how prepared consumers are to purchase or adopt a product, making it a behavioral characteristic. Geographic and demographic segmentation rely on location or population traits, while psychographic segmentation focuses on lifestyles and personalities.
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