The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
Correct answer: D. adapted global marketing
- A. straight product marketing
- B. product adaptation marketing
- C. standardized global marketing
- D. adapted global marketing
Explanation
Adapted global marketing uses a different marketing mix for each international target market, allowing the firm to respond to local customer needs. Standardized global marketing uses essentially the same mix across markets.
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