The marketing strategy which focuses on 'common characteristics' of needs of consumers is called?
Correct answer: A. mass marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Mass marketing treats the market as broadly homogeneous and focuses on common customer needs with one general offer. Segmented, niche, and micromarketing target progressively narrower or more individualized groups.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The segmentation of the market having similar buying behaviors but located in different countries?
The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of?
The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?
The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?
The product strategy according to which product is marketed without any change in foreign market is classified as?
The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?