The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of?
Correct answer: D. behavioral segmentation
- A. geographic segmentation
- B. income segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Promoting soft-drink consumption specifically in the morning appeals to a product-use occasion, which is a behavioral segmentation variable. It does not classify consumers by income, location, or lifestyle.
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