The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
Correct answer: C. standardized global marketing
- A. straight product marketing
- B. product adaptation marketing
- C. standardized global marketing
- D. adapted global marketing
Explanation
Standardized global marketing uses the same product, price, promotion, and distribution approach across international markets. Adapted strategies change the marketing mix to suit local conditions.
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