The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
Correct answer: B. segmented marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Toyota uses different brands to serve distinct customer segments, which is segmented, or differentiated, marketing. Mass marketing uses one broad offer, while niche marketing concentrates on one narrowly defined segment.
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