The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of?
Correct answer: B. demographic segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Marital status is a demographic characteristic because it describes a measurable personal or household attribute. Geographic segmentation concerns location, while psychographic and behavioral segmentation concern lifestyles, attitudes, or actions.
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