The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as?
Correct answer: D. behavioral segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Usage rate describes how consumers behave toward a product, making heavy-user and light-user groups examples of behavioral segmentation. Demographic segmentation would classify consumers by traits such as age or income.
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