Segmentation of international markets on the basis of overall economic development is an example of?
Correct answer: C. economic factors
- A. geographic location
- B. cultural factors
- C. economic factors
- D. political and legal factors
Explanation
A country's level of economic development reflects income, infrastructure, purchasing power, and industrial conditions, so it is an economic basis for international segmentation. Political or cultural factors describe different dimensions of a market.
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