The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as?
Correct answer: A. behavioral segmentation
- A. behavioral segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. geographic segmentation
Explanation
Usage rate is a behavioral variable because it classifies consumers by how frequently or heavily they use a product. Light, medium, and heavy users are therefore behavioral segments.
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