The 'Champion' segments market according to the benefits consumers seek in their athletic wear is an example of?
Correct answer: D. benefit segmentation
- A. geographic segmentation
- B. income segmentation
- C. psychographic segmentation
- D. benefit segmentation
Explanation
Benefit segmentation groups buyers according to the specific benefits they seek, such as comfort, performance, or style in athletic wear. It is not based on location, income, or general lifestyle.
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